WELCOME TO BRANDVISOR
Strategic insights & tools to help founders make smarter brand & business bets.
Most founders are moving fast, but not always building right.
They’re chasing visibility instead of shaping perception.
They’re investing in design without strategic direction.
And they’re making decisions without the filters to know what actually matters.
Same platforms, same AI prompts, same recycled advice.
Yet some brands rise, while others disappear into the noise.
Why?
Because the difference isn’t the tools.
It’s how you think, and the bets you make.
I help founders make smarter brand & business decisions.
I’m Riad, a Certified Brand Strategist & Identity Designer with 25 years of real-world experience helping businesses across industries, continents, and chaos.
I’m building Brandvisor® as a continuously expanding resource and compass for founders who want to cut through the noise and build brands with meaning, direction, and long-term impact. It equips you with the strategic filters to think sharper, choose smarter, and lead your brand with confidence. Because when you make smarter brand bets, your brand stops being an expense, and starts becoming your most valuable business asset.
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